ad placement timing

ad placement timing

12% More Retention General Entertainment 15 Minute vs Mid Half Hour

Ads placed at the 15-minute mark boost viewer retention by 12% compared with mid-half-hour spots. In a year-long field test across three major networks, the timing proved a reliable sweet spot for family audiences. Ad Placement Timing Mastery Key Takeaways * 15-minute ads lift retention by 12%. * Mid-half-hour spots add 7%